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Can we please figure out a different way to say “I’m busy”?
Let’s face it, we’ve all been guilty of the following scenario: Friend asks you: “Hey, (insert name here), how have you been?’ You reply: “I’m soooo busy. I can hardly see straight right now.” OK, so...
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Are LinkedIn endorsements unethical for PR pros?
Earlier this week, I gave a presentation to a group of employees at a local client. The topic: Enhancing your reputation online in today’s digital age. It’s not a topic I talk about a lot, but I was...
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You don’t have to be aggressive to be an effective PR consultant
I think there’s a a bit of a misconception in our industry. That you need to be aggressive to be an effective consultant. I’ve noticed it from the beginning (at least MY beginning). It’s not a rule...
View ArticleWhy PRSA’s stringent APR rules need to change
I want to start by making one thing clear: This is not a post designed to bash PRSA or the APR. I was a PRSA member, committee member and board member for years. I earned by APR years ago. I might not...
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Does the four-day workweek work in PR and digital?
The four-day workweek. For many, it’s a pipe dream. But, for an increasing number of people, it’s quickly becoming a reality. In fact, just a few weeks ago a friend and former client negotiated her...
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6 ways to better prepare for a fake news attack
If there was one “trend” that emerged in 2016 that should scare the bejesus out of PR counselors it’s this: Fake news. We’ve all read about the phenomenon by now and its impact on the 2016 election....
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Are online media placements worthwhile if there’s a paywall?
The paywall. On the media side, some see it as the savior of their business. On the PR side, it could be seen as a major hurdle. Because here’s the scenario that’s playing out increasingly with PR...
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Prediction: 50% of media relations positions will be eliminated in 10 years
Now THAT’S a headline, right? Sure, it might seem a little bombastic. But, it’s actually rooted in a number of facts. And that’s exactly what I want to talk about today. You see, it seems to me we’re...
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7 online resources for the Minnesota PR/social job seeker
Each week, I put together and distribute The Talking Points e-newsletter (sign up here). It’s full of stories and articles designed to help people like YOU do your job’s just a little bit better. And,...
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Should brands promote their efforts to help hurricane victims?
The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S. We’ve also watched a number of...
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