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You are your priorities: How to say “no” and better manage your professional...
I came across one of those “40 quotes that…” posts last week on Forbes. As usual, one quote stuck with me: “You are your priorities.” Can’t remember who said it, but I like it because it hits on...
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Do you take time to celebrate your successes?
Over the years, I’ve worked in every possible setting in the PR world. Agency. Corporate. Non-profit. Independent. One observation through working for those different kinds of organizations: Agency...
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Engaging reporters on Twitter: Why it’s an over-hyped “best practice”
For years, we’ve heard the mantra: Engage reporters on Twitter. Build relationships on social media. In essence: Social media was to give us a better, more efficient tool for nurturing relationships...
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Why speaking at PR industry conferences is tougher than it looks
Earlier this week, I was at the Florida Public Relations Association Annual Conference and #SoloPR Summit in Orlando. It’s the one chance I have each year to get together with my #SoloPR compadres like...
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Amazon case study: Should rank-and-file employees be speaking on behalf of...
Last Saturday, you may have read the scathing New York Times piece on Amazon’s culture. Huge story. Huge media buzz. Huge legs on social media. Numerous follow-up stories were written. Facebook was...
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Why “creative” job titles won’t lead to a better career path
Digital Marketing Magician. Senior Road Warrior Marketing Intern Mobile Sensei Digital Overlord Wizard of Light Bulb Moments Dream Alchemist We’re all seen these types of job titles on LinkedIn, right?...
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I still love you PRSA–even though I’m no longer a member
About five years ago, I made the tough decision to not renew my PRSA membership. It was purely a business decision. I was on the board of directors at the time. I was on the executive track, in fact....
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Why “I want to get on Buzzfeed!” is replacing “I want to be on Oprah!”
A friend and colleague of mine posted the following on Facebook last Friday: “Potential new client just said this: Magazines are great but we really want to have online coverage. Magazines have a short...
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Engaging media on Twitter: Through personal or corporate accounts?
Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way we’re staying connected with reporters is through Twitter. We developed the...
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12 pieces of advice I would give my team (if I had one)
One of the biggest drawbacks of working for yourself is the complete and utter lack of a team. I work by myself at my home office most days. I love it. But, it is a fairly lonely existence. You have to...
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How to navigate corporate office politics: A consultant’s perspective
I want to preface this post by saying, I sucked at office politics when I was on the client side. Worse yet, I had absolutely no interest in it. I didn’t want the corner office. I didn’t necessarily...
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What effect will the explosion of chat apps have on our ability to present...
The “chat-ification” of our culture is now completely out-of-control. More than 800 million people use Facebook messenger each month. 100 million people use Snapchat each day. And people between the...
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The changing media landscape…and what it means for media relations
It’s no secret–the media landscape has shifted. Seismically. Media share news differently now. Media create news differently now. Media are different. Much different than they were 16 years ago (wanted...
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The most essential–and overlooked–skill in PR
With a headline like that, you might expect me to talk about something like media relations skills, or video editing skills, or maybe even writing skills. But, while all those skills are essential and...
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Executive announcement news releases – productivity wasters or useful PR tools?
Back when I was working for other people, I had a job where I had to write and post a steady stream of executive announcements. Oh, you know the drill: “Gary Jones joins Company X as executive vide...
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The real reason the PR agency model is broken
I’m not a career agency guy. I didn’t cut my teeth at Spong. I didn’t work my way up from intern to VP at Weber. I just don’t have a ton of experience in the agency world. But, I did spend time at two...
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The not-so-hidden reason staying within the four walls of your company is a...
In a previous life, I spent my days working for a large health care organization based here in Minneapolis. I had taken the job as a “step back”. As a way to get a better handle on my career, and...
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When relaunching a new web site actually IS news
By now, most of us have been in the following situation. “We’re revamping our web site–this is big news! Shouldn’t we write up a news release and alert the media?” “Yeah, I mean, we now have a more...
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We need to stop saying “My team”
I want to talk about a little thing that’s been bugging me lately. It’s not a big thing. It’s not really all that critical to my overall life satisfaction. But, it’s bugging me. Nagging at me....
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Why “working remotely” may negatively impact your career trajectory
Today’s “remote” worker faces an unfair uphill battle. No one respects you. OK, so that might be taking it a bit far, but today’s remote worker certainly doesn’t enjoy the advantages as those who work...
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